Disha Shinde

Disha Shinde

Digital Marketing Executive

Digital Marketing Portfolio

Digital Marketing & Marketing Operations Executive

Turning data into growth and clicks into conversions. I’m a results-driven digital marketing professional with experience in performance analytics, SEO, CRM, and campaign reporting.

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Disha Shinde portrait

About Me

Professional Story

Location: Gwalior, Madhya Pradesh, India

Current Role: Marketing Operations Executive at iTokri

About my work

I am a data-driven Digital Marketing professional with hands-on experience in performance reporting, SEO, CRM management, and paid advertising analytics. I specialize in transforming marketing data into actionable insights that drive business growth.

At iTokri, I collaborate with the digital marketing team, HR, and leadership to deliver clear business reports and optimize campaign performance across Google Ads, Meta Ads, Shopify, and WebEngage.

Career goal

Grow as a Digital Marketing Specialist by building measurable campaigns and optimizing operations for consistent business growth.

Approach

Use performance analytics, SEO audits, and campaign tracking to create efficient marketing processes, reduce waste, and increase conversions.

Core Skills

Digital marketing expertise

A blend of marketing strategy, analytics, and operations with a strong focus on performance optimization and campaign efficiency.

Marketing Skills

  • Search Engine Optimization (SEO)
  • Performance Marketing
  • Social Media Marketing
  • Campaign Analysis & Optimization
  • Marketing Analytics
  • Email & CRM Marketing
  • E-commerce Marketing

Soft Skills

  • Analytical Thinking
  • Communication
  • Strategic Planning
  • Problem Solving
  • Team Collaboration

Tools & Platforms

Technology stack

Tools I use to measure, optimize, and scale digital campaigns through analytics, automation, and reporting.

Google Analytics 4 Google Ads Meta Ads Manager Shopify WebEngage Google Sheets Google Search Console Excel

Work Experience

Marketing Operations Executive

Managed performance reporting and campaign optimization for iTokri using analytics and operational tools.

Get in touch

iTokri

Marketing Operations Executive

Delivered marketing performance insights for Shopify, Google Ads, Meta Ads, and WebEngage while collaborating with HR and leadership.

Key Contributions

  • Managed performance reports across Shopify, Meta Ads, Google Ads, and WebEngage.
  • Tracked ROAS, conversions, traffic, and revenue to optimize campaign performance.
  • Supported SEO by identifying and fixing 404 and no-index pages.
  • Maintained CRM and retention data for improved customer engagement.
  • Collaborated with HR, leadership, and CEO on data-driven business reports.
  • Improved marketing decisions through actionable analytics and reporting.

Projects & Case Studies

Selected work

Download Resume
Analytics Dashboard

Marketing Performance Dashboard

Built a Google Sheets dashboard to track ROAS, conversions, campaign spend, and performance trends for paid channels.

  • Objective: Improve reporting efficiency and decision-making.
  • Tools: Google Sheets, GA4, Google Ads, Meta Ads.
  • Results: Centralized campaign metrics and improved visibility across channels.
SEO

SEO Audit & Optimization

Performed keyword tracking and technical SEO audits to improve search visibility and site health.

  • Objective: Fix indexing issues and increase organic traffic.
  • Tools: Google Search Console, GA4, Shopify.
  • Results: Reduced crawl errors and improved page consistency.
Web Analytics

GA4 & GTM Implementation Project

Implemented Google Analytics 4 using Google Tag Manager on a Blogger website to track user behavior and analyze engagement metrics.

  • Objective: Track and analyze website performance using GA4.
  • Tools: Google Analytics 4, Google Tag Manager, Blogger.
  • Key Events: page_view, scroll, session_start, user_engagement, button_click, outbound_click, comment_submit.
  • Results: Successfully tracked user interactions and generated actionable insights.
View Live Site View Case Study
Paid Media

Ads Performance Report

Analyzed Meta and Google Ads campaigns to identify optimization opportunities and maximize budget efficiency.

  • Objective: Improve campaign ROI and reduce wasted spend.
  • Tools: Google Ads, Meta Ads Manager, GA4.
  • Results: Identified top-performing audiences and improved campaign pacing.

Certifications

Validated credentials

Certified in analytics, digital marketing fundamentals, and paid advertising measurement.

Google Analytics Certification

Google

View Certificate

Google Digital Garage

Fundamentals of Digital Marketing

HubSpot Content Marketing

Professional training

Meta Blueprint

Advertising certification

Achievements

Highlights

Reporting Efficiency

Improved campaign reporting accuracy and reduced analysis time for marketing stakeholders.

Data-Driven Decisions

Supported cross-functional leadership with insights that guided paid media and SEO strategy.

SEO Improvements

Delivered technical fixes and analysis to improve site health and search visibility.

Resume

Professional profile

Download my resume for a detailed overview of experience, achievements, certifications, and marketing operations expertise.

Download My Resume View GA4 Insights Summary

Get in touch

Contact

Reach out for collaboration, freelance opportunities, or to discuss how I can support your digital marketing goals.